Unshelve Your Collection - Using Upcoming Books to Draw Attention to Your Backlist

 Book Riot sends out a newsletter devoted to horror called The Fright Stuff. The Friday, April 3 edition was titled "Scream-Worthy New Horror Books Coming Out in April 2026." Included were titles like: 

• Bodies of Work by Clay McLeod Chapman (Titan, April 7) You can see my starred review here.
• Morsel by Carter Keane (Tor Nightfire, April 14)
• The Take by Kelly Yang (Berkley, April 14) 
• Japanese Gothic by Kylie Lee Baker (Hanover Square, April 14) 
• May the Dead Keep You by Jill Baguchinsky (Little, Brown Books, April 21)
• The Caretaker by Marcus Kliewer (Atria, April 21)
• Molka by Monika Kim (Erewhon, April 28) You can see my starred review here

Take a page from Concord, NH’s great indie bookstore, Gibson’s! Set up a display or bulletin board with covers from upcoming titles. Add a QR code with a link to your catalog where the patron can place a hold. Add read-alikes from your collection to the display. 

Never assume that all of your patrons know about even basic library services like placing a hold. You can mirror this display online and include a link to the catalog. 

Borrow ideas from newsletters and publisher’s marketing emails and use them to help market your backlist.