Social Media and Passive RA - Book of the Day
Outlets like NPR , The Guardian , and the New York Public Librar y (and on NYPL Twitter ) feature a different book every day. Titles for any audience, fiction and non-fiction, are selected. Your library can copy this idea for your own social media. It's a great way to market your backlist and to introduce titles they may have missed to your patrons. This is a perfect ongoing campaign for your entire staff to become involved with. Don't exclude anyone who wants to participate. As I have said before, everyone in your library is an expert in something and they may bring out titles that you are unfamiliar with. Please make sure that staff are using titles that are in your physical or digital collection. You want to draw people into your library to check out the titles you feature! It will take some planning to keep going every day. Set up at least a week in advance. Repeat the call to your staff to submit their ideas monthly so that you can obtain enough content. The posts can