Book Display Idea - Read Alikes for The Covenant of Water by Abraham Verghese

The Covenant of Water by Abraham Verghese is on the top of holds lists, helped by Oprah's selection of the title as her 101st book club pick. We can't buy copies to immediately fill every hold but you can both advertise your holds list and suggest titles from your collection at the same time. 

If your library has copies in your digital collection, include a QR code or information about that service in the display. Never assume that a patron knows about all of your services. If they come into your library, visit your website, or social media looking for this title, you can show them how to get on the request list while also pointing out that there are great books to read in the meantime. 

Ebsco's Novelist is a good tool to use for discovering read-alikes, if your library subscribes. There are read-alikes listed and you can use the "appeal factors" (things like genre, time period, tone, writing style etc) to find similar enough titles in your collection. If you don't have it, you can search your library catalog using subject headings to find other books that are "close enough." Book displays and lists aren't a test. They are a way to market your collection and to help patrons potentially find their next great read. A patron may not care about The Covenant of Water but might see a cover that catches their eye in your display or on your online list. That's a win. 

Options for read-alikes? There are Verghese's previous titles. Those are an easy pick and your library likely owns Cutting for Stone in physical or digital form. Look at other authors who write about India including Salman Rushdie or other books which are sprawling historical sagas covering generations of a family such as: 

The Old Drift by Namwali Serpell
Palace Walk by Najib Mahfuz
The Lowland by Jhumpa Lahiri

There are many  titles that are family sagas that are not necessarily about India. 

Barkskins by Annie Proulx
Dust Child by Phan Que Mai
Black Cake by Charmaine Wilkerson
Pachinko by Min Jin Lee
Homegoing by Yaa Gyasi
New York: The Novel by Edward Rutherford

A secret is to look for read-alikes for these authors or titles if you these aren't part of your collection. 

There are a few lists with read-alikes- 
Books Similar to The Covenant of Water on Goodreads
Read-Alikes for The Covenant of Water from the Arlington Public Library

Use big book events for your displays -BN Pre-Order Sale

 The recent Barnes and Noble pre-order sale received a lot of attention from authors and book buyers. Pre-orders can be vital to a book's success, with strong pre-orders showing that there is interest in a title.Why mention it to library workers interested in book displays? Use the idea of pre-orders to market your holds list.

Assuming that every patron knows that you have a request service for physical and digital titles is a mistake. Because we spend so many hours at the library, it can be easy to forget that many things are unknown to patrons. Some patrons may have forgotten that they can place a hold request for a popular title, receiving a notification when it is available for them. 

In many libraries, as soon as a title is "on order" in the ILS, patrons can start putting holds on it. Hold requests also give your acquisitions department an idea about demand for a particular title.

Create a display with cover photos, information about how holds work, ways they can be contacted, and information about how to access their accounts online or through an app. You can add other titles by the authors who have books upcoming as well. Copy the information onto your social media and website.You can also add bookmarks for patrons to take with them. 

Hop onto the publicity and excitement about promotions like this and use them to sell your library's services!

Make a display or list based on one author - Colleen Hoover

 More than likely, you have books by Colleen Hoover on your physical and digital holds list. While you may not have the books in your building to include in a physical display, you can use read alike authors on your shelves to give back list titles some attention, bring attention to other authors that fans of Hoover would like, and advertise your holds list. 

Where to find suggestions? There are plenty of lists to get you started on your own display or post. 

Business Insider has a list - 22 books Colleen Hoover fans will love, from suspenseful romance reads to tearjerker YA stories. This list has suggestions from all over fiction and is diverse which I appreciate. It will also give you a taste of the different ways people can approach even a popular author like Hoover. 

A feature you can copy is Book Riot's book recommendation service - using email, online chat, or whatever your library can support even if that's paper requests. Their list of 10 Authors Like Colleen Hoover is another good way to recommend read alikes because it's broad enough that even if a particular title is checked out, recommending an author gives a patron many choices 

Other libraries make lists that can give you a good head start in creating your own display or list. The Topsfield Town Library has a list - Read this next: A Reading List for Fans of Colleen Hoover.  I love that it lists the titles by Hoover they own, points out part of their library you may have missed, and lists tone/theme/plot reasons why you might like the read alikes. 

The Harrison Public Library made a post of recommendations from a staff member that acknowledged the challenge of recommending read alikes from someone who writes books that are in different genres, subgenres, and have a different tone. Their post of Colleen Hoover Read-Alikes is clever and has a great graphic. 

Remember to credit your sources if you borrow an idea especially if it's online. 

Book Display Idea: Use a specific title- How To Sell A Haunted House by Grady Hendrix

 This month Grady Hendrix's new title, How To Sell A Haunted House, is published. He is a best selling horror author whose books have a lot of crossover appeal to readers who don't necessarily seek out horror. Even if you have a holds list for the book, you can harness his popularity to draw attention to other titles on your shelves. 

First, as always, put up signage promoting your holds list. Don't assume that everyone knows how easy it is and what the notification options are. If you have any of his titles as part of your eBook collection, add information about that as well. The purpose of a book display or online booklist is to promote your library's collection. Don't get hung up on specific titles; it's not a homework assignment. Unless you post pictures online, no one is going to grade you. Just search for subject headings and look for titles that are close enough. It's a great way to become more proficient with your searching. 

Grady has a backlist which are the easiest titles to add to a book display or book list. Most libraries have copies of: Final Girl Support Group, The Southern Book Club's Guide to Slaying Vampires, We Sold Our Souls, Paperbacks From Hell, My Best Friend's Exorcism, and Horrorstör. Remember to check your collection for large print copies and audiobooks.

Because different readers will approach the same title from different directions, there are always a variety of ways to use an individual title as the basis for a book display. A blog post or online list can include several of the themes in any one book. Haunted house is the most obvious start as it's part of the title and is also a significant plot point. There are also plenty of films about haunted houses. 

Local haunted houses, ghost stories, and creepy buildings is a way to work non-fiction into your display/list. Add books from your local collection and more general books from non-fiction. For online resources, add links to reputable sites detailing local haunts and ghost tales. Every place has some local ghost stories. You can bring in a local historian to assist with a program about local haunts if you want to tie a program to the release. Remember horror is not just for October. 

Some Florida examples of local haunts?
 Campus Haunts: The spookiest spots at UF - hosted on the University of Florida's website, this is an article about ghosts and haunted places on the University of Florida's Gainesville campus. 
Creepiest places in Florida guaranteed to haunt your dreams - A Jacksonville TV station's roadmap for a haunted tour around the Sunshine State. 
Best Florida ghost stories from Tampa's most haunted places - A Tampa news story about the most haunted places in Tampa, Florida. 

I've set up displays with "Not So Happy Home Sweet Home" on a sign and included horror titles and suspense titles. The display focused on both haunted houses and dysfunctional families. A display like that would use another aspect of How To Sell A Haunted House - dysfunctional families and sibling relationships. 

Finally we come to creepy dolls, puppets and clowns. Some people have strong feelings about these creepy subjects so be forewarned. This is a great direction to go if you want to include DVDs as there are horror films with that general subject. It's also a way to make a companion youth display. While younger readers are unlikely to pick up Grady's new book, there are plenty of juvenile fiction titles that include creepy dolls and puppets. Look for read alikes for the Goosebumps classic Night of the Living Dummy. Putting youth materials outside of the youth services department is a way to remind your patrons that you do have them in your collection. Also, many kids love spooky books. 

More resources - 

RA For All Horror: Haunted House Label - Becky Spratford's blog focusing on horror. These are posts with a haunted house label including book reviews and read alikes. 
RA For All Horror - Bonus annotations: Ghosts and Haunted Houses - with the third edition of The Readers Advisory Guide to Horror, Becky added bonus content on her blog including book suggestions. 

The Readers Advisory Guide to Horror, 3rd Edition - This series is vital for anyone who does readers' advisory, especially in genres that you don't personally read. There is a lot of great horror content including suggested titles in subgenres, podcasts, horror movies, TV shows, historical information, and key authors. 

30 Haunted House Books That Will Give You The Creeps - Book Riot's 2019 list includes some classics, modern gems, and youth titles. 

Goodreads' list of haunted house books is 1700+ titles long 

Living Dangerously: 13 Haunted House Novels: This list from the NYPL is includes because it strays from just straight horror. It shows how you can mine your backlist and get those books circulating 

The 20 best haunted house films of all time: This list from Entertainment Weekly should give you a good start if you want to add DVDs to your display or list. 

Goodreads has a 6000 + list of books with dysfunctional families. 

8 Mysteries and Thrillers About Dysfunctional Families:  Book Riot's list includes some good examples from the most popular genre. 

Home for the Holidays: Eat Together, Stay Together: The LineUp had Mother Horror, Sadie Hartmann, put together a list of family horror books. 

5 Horror Books That Are All About Family: Tor Nightfire has a 2019 list of family horror. 

Goodreads' list of Creepy Dolls books 

String Pullers: 6 Books Featuring Creepy Dolls and Puppets: A Tor Nightfire list that again shows how broad you can go when featuring a theme in a horror novel. 

Toy Story in Hell: 10 Books Featuring Creepy Dolls: Another Book Riot list that does include some youth materials.