ARRTCon 24 Presention - Marketing Your Collection, Programs, and Services With Better Book Displays.

I am a huge fan of Chicago-Area libraries and their library workers. Every time I visit, I learn something from the trip. Recently, I was fortunate enough to present at ARRTCon 24. ARRT is the Adult Reading Round Table and is dedicated to helping library workers with their readers advisory skills. The steering committee is filled with creative, enthusiastic librarians. 

My presentation was about how to market your collection with better book displays. I've embedded the slides above. I will be updating the presentation for next year. If you are interested in having me speak to your staff about how to use book displays and online book lists to market your collection, please reach out to me at Lila[dot]Denning[at]gmail[dot]com. 

Unshelving January: Book Display Ideas

 

It is almost 2025 which means it's time to work on your merchandising plan for your collection. Setting up a plan, several months in advance, allows your library to figure out which displays will go where and who will be responsible for them. This also will give you time to verify that which ever titles are picked include underrepresented authors and avoid bestselling, high profile authors where possible. Rotating responsibility for displays among staff will help a wide variety of titles to be unshelved while also encouraging every library worker in your building to dig deeper into your stacks. 

January has a variety of month long celebrations as well as celebration days. For January,I used a list sent out by the Florida Division of Library and Information Services which manages the state library.You can pick the ones that would best serve your community while giving them an opportunity to find something new. The month long events are fairly straightforward. For national hobby month, don't forget those fiction titles with references to hobbies in the title. There are tons of cozy mysteries which would qualify. Blood donors call to mind vampire titles for me. With an increased interest in that horror subgenre, it would be a great display. Poverty, mentoring, and financial wellness could all be combined with a partnership program from a community agency, even a passive one with information where patrons could get help and more information. 

 

Month-Long Events National Hobby Month National Blood Donor Month Poverty Awareness Month National Mentoring Month Financial Wellness Month  For New Year's Day, please avoid new year/new you and instead encourage patrons to discover, learn, and find something new. It's a more positive spin than endless displays of debt and diet books. Fiction can be added to all of these displays. Use books about building and engineering for LEGO day and police procedurals for Law Enforcement Appreciation Day. Thesaurus Day can include handouts with online resources related to grammar, books about words, thesauruses and dictionaries, as well as books with clever titles that involve puns as titles. Books by authors from those countries where the Lunar New Year is celebrated makes for a great display for adults. You can mirror these displays with titles for youth. Either mix them in or create a separate display, depending upon what your community prefers.  1: New Year’s Day 2: National Science Fiction Day 4: World Braille Day 9: Law Enforcement Appreciation Day 18: National Thesaurus Day 20: Martin Luther King, Jr. Day; Inauguration Day;  21: National Squirrel Appreciation Day 27: International Holocaust Remembrance Day 28: National LEGO Day 29: Lunar New Year

Schedule those displays now and enjoy your holidays! 

Book Display Idea – Using a Book Buzz From a Conference

It is possible to get ideas from anywhere when it comes to figuring out which book displays you will set up for a given month. When you attend a conference or training session, keep the handouts and use them to create a book display. Recently, I attended ARRTCon 2024 in Naperville, IL. Sourcebooks attended and gave a great book buzz of their upcoming titles. They supplied printouts of their slides with all the upcoming book information.

Pay close attention to how the publisher’s staff talk about upcoming books. Look at how they describe them and what they compare them to. There could be something that catches your attention and leads you into your stacks to unshelve some books and create a display.

From the Sourcebooks presentation –

This Book Will Bury Me by Ashley Winstead This was described as “a thriller that ties in true crime elements spectacularly” and “loosely inspired by the real Idaho murders, this is bound to resonate in a true crime obsessed world.” There are many crime novels now that are either based upon actual crimes or read like true crime books. Here are a few lists to get you started:

Books To Read if You Love True Crime – Penguin Random House
10 Unforgettable Novels Inspired by Real Crimes – Crime Reads
10 Novels that Read Like True Crime – Bucks County Free Library
Faux Forensics: 14 Novels Written Like True Crime – Book Riot

Think of books like Bright Young Women by Jessica Knoll.

A Long Time Gone by Joshua Moehling This “features compelling plotting, rich characterizations, and dry humor reminiscent of Fargo” and is crime fiction with a “dynamic queer main character written by a queer author”.

Books to Read for Fans of Fargo – New In Books
7 of the Funniest Crime Novels Ever Written – Electric Lit

Be Gay, Do Crime: 20 Must-Read LGBTQ+ Crime Novels – Book Riot
From Gritty Noir to Cozy Quozies: Queer Crime Fiction Summer Reads – Crime Reads

There were many more titles included but I hope that this has given you some inspiration. If you had either of these books on order, you could include signage that encouraged people to put the title on hold if they were interested. Remember, we can’t assume that everyone knows what services we supply!

 

 

 

Examples of Great Marketing of a Collection - LaGrange (IL) Public Library

 While I was in the Chicago area for the Adult Reading Round Table conference, I stopped by the LaGrange Public Library with Becky Spratford who serves as a trustee there. I took some pictures to share some of the great marketing decisions they have made to unshelve their collection and bring it out in front of their patrons' eyes. 

When you enter the area with the adult non-fiction and fiction stacks, you are greeted by a display of books with the theme of Illuminating Winter Tales. There is one sign with only the title and suggestions of other books on the sign. 

The display itself is simple and clean with the emphasis on the books. It's also blends genres on the display. You could add a QR code with a link to an eBook collection with the same theme or a blog post about the theme. Overall, it's a great display that brings book covers to readers as soon as they enter the space. 

They make use of endcaps to provide more reading ideas. This one is tied into a reading challenge "Feeling Blue." They have used the only sign to provide more reading suggestions. This sort of display is easy for anyone to fill in. 

There is a "Warm Up With a Hot Romance" endcap. I love the visual effect of the multicolored covers. 

I love the idea of having a display with titles recently returned, especially if they are backlist titles that might be new to a lot of readers. 

There is not a season for those interested in genre fiction. I love the horror display up in December. While you should fill displays. Having one with empty spots will help reinforce to other patrons that the books are on display to be checked out. 

   

The first step in unshelving your collection and letting the covers help sell your backlist titles to patrons is putting easels up on the shelves like they have done here. It draws the eye to the shelf and is a simple way to put up faceouts. You will be surprised what will get checked out simply because it is faced out. 

Using Library Aware from EBSCO does make some of this signage easy but you can replicate these great ideas. Don't feel intimidated if your library can't afford that product. Use the idea and go from there. Offering readalikes for books with long wait lists is another way to draw attention to your backlist. 

Finally, this is a great use of a bulletin board in a public library, Encourage people to place holds so you know what will be popular!

I loved seeing how LaGrange promoted their collection. Hopefully, you saw some ideas that you can borrow for your own collection. I will try to post more pictures from libraries I visit. 

Five For Friday - Winter Horror

 To give you a peek behind the scenes, when I picked this theme, I wasn't sure we owned enough titles that weren't checked out to do this post. I requested a pile and then checked the books and authors to make certain that I had some diversity there before I took the picture. Sometimes, you might have to tweak the idea - I could have included more thrillers, suspense, or mystery titles - to make it work. I have several images below I included a cart filled with titles to provide an example of a display on a cart. Both sides of this cart could have been filled with books. 

The title is winter horror but don't hesitate to put suspense or thrillers on the cart. People will read across genres so you don't have to limit yourself. This also makes it easier to keep the display full.

I always suggest a simple sign and minimal decorations. The focus should be the books - not signage and decor. It's possible to completely obscure the books with too many signs!

Here are two option for Five for Friday. This picture can be used for social media or a blog. 

You don't need fancy fixtures for a book display. Create a display of five for your picture and then fill in the cart with other titles and leave it somewhere in your building where people can discover it. You don't have to put a fiction display near the fiction. Move it to a place where it will be a surprise!

This is just a small book cart with a sign. I've used them around our building and in programs. 

December Book Display Ideas

 

December is almost upon us! This year has flown by and it’s time to think about merchandising your collection for December. While there are two big holidays to consider, I would always suggest that you include some displays and lists that are not about Christmas or New Year’s Eve. Not every patron celebrates Christmas or holidays in general. There will also be patrons who are seeking a break from holiday preparations, even if they do celebrate Christmas.

I also suggest that while winter-y décor is appropriate in the northern hemisphere, avoid decorations that are Christmas oriented. For those who are not from Christian backgrounds, it can be off putting to see a tree and so forth in their library.  Perhaps youth library staff can have the youngest patrons create snowflakes to hang from the ceiling. Adding a small Menorah for Hanukkah or Kinara for Kwanzaa doesn’t balance out a giant Christmas tree in your lobby.

An idea for an interactive display or passive program would be to ask patrons to put their best memory from this year on a card of some sort. You can display them on a bulletin board with a cart of books about memories nearby. At the end of the month, transition it to hopes for the upcoming year and add books about positive psychology, planning, or hope in general. Whether or not you mediate this program depends upon your building and your patrons. Set up separate ones in your youth and young adult area if that works better for your building and the expectations of your stakeholders.

Both programs can be replicated on your website or social media. Have patrons email you their answers and you can aggregate them in a post, in your building, or online.  If they write their memory or hope down, images can be posted, and your library can be tagged with whatever tag you come up with for these programs or your online passive programs in general. Don’t hesitate to do both – patrons who primary use eBooks and eAudiobooks should not be excluded from your programs if you are able to post about them online.

Fiction is filled with winter themed titles in every genre. Don’t forget to just use books with frozen, snow, cold, frost, winter and so forth in the title. Winter horror, thrillers, and suspense novels will be popular as will mysteries and romance. Winter starts on December 21^st officially, but this display can be up all month.

It’s best of the year time. Any outlet that sells books or has book news and reviews will be releasing their best of year lists. Review them and compare them to your collection. You may find titles that you need to order. Check for books that could use a circulation boost, especially those by underrepresented authors or from smaller presses. The books which were best sellers and filled your request list don’t need the boost that a book display or booklist can provide. Remember to make copies of the lists you post online available for patrons in your buildings. You can also put a shelf talker where the best of books are shelved and add read-alikes for when they are checked out.

December also includes Pearl Harbor day. It’s a good time to dig out military history, World War II history and fiction that haven’t circulated in a while. You can pair this display with a program with your local Veteran’s Administration office or hospital to highlight available services for veterans. There are constantly new historical fiction titles about World War II being published which makes this an easy display to keep filled.

With Hanukkah and Kwanzaa both starting near Christmas this year, they might not get the attention they deserve. While your youth collection likely has many options, don’t forget to add Jewish history books and fiction by Jewish authors as well as books by Black authors and 1960’s Black history to fill in your adult display and lists.

I hope this gives you some options beyond Christmas books for your December displays. While I have put up displays with holiday movies, music, and books, I always try to add some displays that are not Christmas themed. Remember that your library needs to represent everyone in your community.

Book Display Basics - Get Inspiration from Marketing Emails

One thing I always suggest is that you pay attention to the many marketing emails that you receive from publishers and other mailing lists. They often create lists with clever names that you can borrow. Just create a list or display with titles from your existing collection. Alter the title as you need to depending upon your library’s needs. They can be used to just spark inspiration. I will list some recent examples I have received below.

From A Love So True:
15 Sad Romance Novels That Hit You Right in the Feels
8 Books Like ACOTAR to Keep Your Fantasies Going
Swoon-Worthy Books Like 'Persuasion' by Jane Austen
8 Romance Novels Like 'The Mummy'
11 Sexy and Spooky Romance Novels

From Brodart Books:
Mouthwatering Morsels (a collection of cookbooks)

From Fierce Reads:
Meet the Best of Booktok
The Perfect End of Summer Reads

From The Portalist:
13 Gripping Sci-Fi Books Like 'Black Mirror'
The Most Explosive Space Battles in Science Fiction Books
Genre-Bending Horror Books Like Christopher Buehlman's Between Two Fires
8 Cozy Fantasy Titles Like Bookshops & Bonedust
13 Powerful Standalone Sci-Fi Books

From The Line Up:
Sci-Fi Horror Books to Fill You With Futuristic Dread
What Book Recommendations Would These Iconic Horror Movie Villains Offer?
The Next True Crime Book You Should Read Based on Your Zodiac Sign
These 11 Books Deliver Chillingly True Ghost Stories

From Off the Shelf:
8 Literary Must-Reads with a Hint of Mystery
10 Historical Fiction Mysteries Ideal for Winter
8 Sinister Stories Featuring Secret Societies

 

I hope these give you some inspiration and help you with coming up with titles for your lists and displays.

  

Book Display Inspiration Using One Book - This Cursed House by Del Sandeen

 

Another in the series of demonstrating how you can both approach a book in many ways and that when you create a display or list, it’s not necessary to stress over how well an individual book fits a theme. These are marketing tools for your backlist and getting them attention will help your overall circulation. Today, we are going to work with a debut -  This Cursed House by Del Sandeen. From the publisher:

In this Southern gothic horror debut, a young Black woman abandons her life in 1960s Chicago for a position with a mysterious family in New Orleans, only to discover the dark truth: They’re under a curse, and they think she can break it.

In the fall of 1962, twenty-seven-year-old Jemma Barker is desperate to escape her life in Chicago—and the spirits she has always been able to see. When she receives an unexpected job offer from the Duchon family in New Orleans, she accepts, thinking it is her chance to start over.

But Jemma discovers that the Duchon family isn’t what it seems. Light enough to pass as white, the Black family members look down on brown-skinned Jemma. Their tenuous hold on reality extends to all the members of their eccentric clan, from haughty grandmother Honorine to beautiful yet inscrutable cousin Fosette. And soon the shocking truth comes out: The Duchons are under a curse. And they think Jemma has the power to break it.

As Jemma wrestles with the gift she’s run from all her life, she unravels deeper and more disturbing secrets about the mysterious Duchons. Secrets that stretch back over a century. Secrets that bind her to their fate if she fails.

This is a great book to center in a display or list because it’s a debut which would benefit from the spotlight.

Where to start? There are many options even in this description from the publisher. We have:

Southern novels
Gothic fiction
Southern gothic
Fiction about black women
Fiction about young adults
1960’s
Chicago
New Orleans
Spirits/ghosts
Starting over
Moving/relocating
Tenuous hold on reality
Eccentric families
Family secrets
Curses

Most of these are themes that would lend themselves to titles that are outside of horror. I would bet that at least a few of them are themes that you could fill a display with using the titles in your collection. Adding non-fiction and DVDs are encouraged. At the very least, most people who read fiction will pick up biographies and memoirs so keep that in mind.

To get you started, I have put some book lists below. Have fun creating your own book display with one book as inspiration!

Decay, Rot, and Plenty of Hauntings: The Best Gothic Novels of 2024 – Crime Reads
So You Want to Read Southern Gothic: Here’s Where to Start – Penguin Random House
Best Southern Gothic Literature – Goodreads Listopia
Fiction Set in Chicago – Chicago Public Library
New Orleans: A City Whose Truth is Stranger (and Better) than Fiction – New York Public Library
7 Novels About Very Dysfunctional Families – Electric Lit
The 5 Best Books About Dysfunctional Rich Families – Crime Reads
10 Unputdownable Books About Big Family Secrets – Celadon Books
23 Books with Family Secrets We Still Can’t Believe – Epic Reads
Five Books Where Curses Are Magically Inherited – Reactor

 

 

 

Book Display Inspiration Using One Book (or show) - The Lincoln Lawyer

 While I usually base these posts on a book, today I am going to use a popular show from the streaming service Netflix to talk about creating a book display with one title as inspiration. The Lincoln Lawyer is based upon the book series by Michael Connelly.  From the author’s website: 

Haller is a Lincoln Lawyer, a criminal defense attorney who operates out of the back seat of his Lincoln Town Car, traveling between the far-flung courthouses of Los Angeles to defend clients of every kind. Bikers, con artists, drunk drivers, drug dealers — they’re all on Mickey Haller’s client list. For him, the law is rarely about guilt or innocence — it’s about negotiation and manipulation. Sometimes it’s even about justice.

While it will seem as if it makes sense to use the easiest option and simply grab titles from the author’s backlist, Connelly’s books already circulate well in public libraries and are bestsellers. It’s a better use of the book display space to harness the popularity of the Mickey Haller series to shine a light on some other titles which would benefit from some attention. 

There are several easy ways to approach this title from the brief description above. It’s legal fiction about a defense attorney, for starters. Beware of lists you find online that only suggest other bestselling authors. Don’t forget to look at fiction and non-fiction about the legal system in other countries. There may also be biographies in your collection which would fit. 

You can even use phrases like guilt or innocence in your display, putting up fiction and non-fiction which 

Another option is to look at books and movies which have a focus on automobile or in which cars feature in the plot or even on the cover. It’s good to remember that a display with a loose connection like a car on the front cover will be easy for anyone to fill in. Some months that is what you will need due to other obligations or staffing issues. 

Los Angeles as a setting opens a lot of options for titles to include. There are many books about the darker side of the City of Angels. Bring in movies and non-fiction as well. It’s been a popular fiction setting for a long time. Don’t forget to include books which cover the depth and breadth of Los Angeles’ population. 

I hope I have demonstrated that it's possible to use a popular title as inspiration for a number of different displays. Remember that just like with a book display, a reader can approach a book from a number of different ways. 

Five For Friday - Reoccuring Book Display Idea: New Books You Might Have Missed.

 Usually when I talk about book displays I am referencing promoting backlist titles. As someone who works in acquisitions and technical services, I know that some new books do not come in with a bunch of hold requests or are from unknown debut authors or could use a little promotion. A social media display or small physical display in your library will shine some attention on those titles. 

Pick five of the books on your new release shelves that have not been checked out and add a picture with a link to your catalog on your social media. If you can, create a digital display on your website or blog with a list of the titles and links to place a hold on the books. You can make this a regular feature of your social media, giving it a name something like new book spotlight. 

Obviously, those books with holds or which are part of popular series do not need our help to get patron attention. Save this kind of promotion for those books which need a boost. Make certain that you include books by marginalized authors, books in translation, and books from small publishers. You could use narrative non-fiction and memoirs as well. 

Book Display Inspiration Using One Book - Tomorrow, and Tomorrow, and Tomorrow

 Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin is ostensibly about video games but is also about friendship and deep relationships that are not romantic. Since the Chicago Public Library  is using it for their One Book, One City program I thought I would use it to again show that you do not need to feel restricted when it comes to adding books to a display or as a starting point for a display. This is especially useful when you have a title with a long holds list. That title can be used to both advertise your holds list and to bring some light to your back list titles. 

While there are romantic relationships in the book, the core of the story is about two friends and their friendship that evolves over time. One option would be to set up a display with friendship themes. Look broadly for books with this theme. There are a lot of crime fiction series with friendships between characters that develop as the series progresses. 

Books to Read With Your Best Friend - Penguin Random House
Six Great Novels about Old Friends and Old Friends - Literary Hub
Popular Adult Friendship Books - Goodreads
Top Ten Books About Friendship for Adults - Audry Fryer

Videogames and the video game industry is another theme in the book. Sam and Sadie, the two main characters, establish a video game design company. Video games have been a part of popular culture since at least the 1980's so there may be more interest in your community that you suspect. People who are not familiar with the plot of Tomorrow, and Tomorrow, and Tomorrow but are interested in video games may find their next great read. Just because a book was popular doesn't mean that every patron had it on their radar. 

The 8 Best Books About Video Games Will Change the Way You Play - PC Magazine
Ultimate Popsugar Reading Challenge discussion 2024 Challenge - Regular > 22 - A book that centers on video games - Goodreads
Level Up Your Reading - Books for Gamers (Adult edition) -Douglas County Libraries
20 Must-Read Novels Based On Or Inspired By Video Games - Book Riot

Some of these lists include graphic novels. Don't hesitate to mix graphic novels and prose novels on the same display. 

I hope these lists give you a start. Other themes in the book include: video games as art and their connection to other forms of art, cultural appropriation, disability, work, fame, loss, and coming of age. Pick one or more of these themes and set up your own display. 

Book Display Basics - eBooks and Physical Books on a Display

For this post about book display basics, I am going to talk about how you can tie your digital collection and your physical collection together on a display. There is no reason why they should be kept separately. Not every patron will be familiar with your ebook collection or that you carry books which can be requested or put on hold. 

When you create a display inside your building, add QR codes directing patrons to the book if you have it in an eBook collection. You can create a digital display in most eBook platforms and can list read alikes that you have in digital format. Don't forget to put bookmarks in the books advertising the eBook services you have. Include both eBooks and eAudiobooks when you are creating these lists and creating QR codes to the books in your collection. eAudiobooks have become wildly popular. 

You can also mirror the subject or theme of the display in the digital collection even if you don't have the same titles. If you set up a display on folk horror, football, or tea parties - find books that match that theme or subject in your eBook/eAudiobook collection. You can put a sign up on your physical display to let your patrons know that there are additional titles available online. 

If you have a blog, you can include links to both your catalog and eBook/eAudiobook collection. This will also allow your readers to see that you have titles they will love in several formats. I do encourage you to put large print books in your book displays. However, you can use the merging of the eBook and physical format displays to remind your patrons that any eBook is large print and the print can be as large as you need.

Another passive readers advisory technique that you can use is to put shelf talkers on your shelves near the authors, series, and books that you have in digital format as well. A shelf talker is a card or form that fits inside a plastic holder that hangs from your shelf. Include the URL or a QR code to your digital collection. 

Book Display Inspiration Using One Book - Witchcraft for Wayward Girls by Grady Hendrix

Best selling author Grady Hendrix has a new book coming out on January 14, 2025. Witchcraft for Wayward Girls is another great book which will likely have a lot of holds at libraries. He does an amazing job of creating a diverse group of young women and their complex relationships. While being increasingly more frightening as the book progresses it does include the humor that has made Grady's books so distinctive. I also was fascinated by the version of witchcraft he created for the novel.  It's a great opportunity to promote other books in your collection. As part of a regular series, I hope to show you the many ways that you can use one title on a display while promoting your holds list and digital collection. 

Here is the summary of the book from the author's website:

Set in a home for unwed mothers in 1970, Witchcraft for Wayward Girls, is about four teenage
girls who are sent away to have their babies in secret. Trapped in a maternity home in St. Augustine, Florida, they’re helpless, powerless, and in despair, until they discover the power of witchcraft.

There are a number of ways that you can approach this book. It's about witchcraft but it's also about young women and their group dynamic. It is set in a particular time as well. The home for unwed mothers also has somewhat of a boarding school vibe which creates yet another path you can take. If you set up this display, regardless of which themes you use, put up a sign or bookmarks in each book with information about your holds list and how patrons can add the title to it. You can also put in a bookmark with details about a program or service you offer. 

The book is set in 1970 and the time frame of the book plays an important role in the book.  Some other books about the same basic time and which feature relationship between women as as a plot point include: 

The Girls by Emma Cline
Bright Young Women by Jessica Knoll
Beautiful Revolutionary by Laura Elizabeth Woollett
The Summer We Got Saved by Pat Cunningham Devoto
Everything I Never Told You by Celeste Ng
The Vanishing Half by Brit Bennett

In addition, you can use these links: 

Historical Fiction Set in the 1970s - Penguin Random House
Historical Fiction 1970s Books - Goodreads
28 Groovy Books About the 1970s - Booklist Queen
Making History: Six Books that Embrace the 1970s - LitHub

Another historical element in the book is the issue of pregnant young women in the era before Roe vs Wade became law. 

What Life Was Like Before Roe V Wade - PM Press
Selected Books on History of Abortion - University of Wisconsin -Madison

Also check the subject headings of the books in your collection to find other titles. Don't forget to include your non-fiction. You should have books about the 1970's in your collection, including in your local history collection. Also, check for movies made in and about the early 1970's. 

Witchcraft is possibly an easier tie-in for the book. I have some lists below to get you started:
Horror Witches Warlocks Books - Goodreads
Popular Witchy Books - Goodreads
8 Horror Books About Witches That Are Truly Scary - Book Riot
Spells and Superstitions: 13 Horror Books About Witches: Read By Dusk
New Book Bonus Annotations: Chapter 7- Witches, Curses, and the Occult: RA For All: Horror

Don't leave out paranormal romance or historical fiction while you are assembling your display. There are also non-fiction titles that you can pull out related to witchcraft and the occult. 

As you can see, a display that focused on the time period in which the book was sent would be different than one that focused on the witchcraft aspect of the book. Either would create a great book display. 

I mentioned boarding schools above so I will add some lists with title suggestions: 
50 Must-Read Books Set in Boarding Schools - Book Riot
The Best Boarding School Novels - FIve Books

You can mix all of these ideas and include some of Grady's previous works. Try to make the display focus on the lesser known authors and those titles that can use a little more light. 

Five For Friday - Reocurring Book Display Idea: Vampire Novels Written By Women

 A really great idea for a reoccuring book display is what I call #FiveForFriday. It involves simply taking 5 books on any theme that comes to mind and promoting them in your building, on your social media, and anywhere else you promote your library. This is something that can be rotated among your staff so that everyone can participate. You will also have the chance to promote parts of your collection that the staff who regularly put up displays might not have considered. 

One example is from the image below. Titan Books promoted some of their horror authors as retweeted by Gabino Iglesias. It's a simple picture of a ghost holding a stack of books. Create a digital display in your eBook platform, a web page with links to your catalog, and/or a book display in your building that includes these titles. 

Create a calendar at least several months out in advance and allow your library staff to sign up for a Friday. You can create a form where staff can list their theme and the five titles that they wish to promote. Of course, staff should be aware that a library need may preempt their post, pushing the list forward. 

Create guidelines for staff requiring that their five books be backlist titles and not current bestsellers, the authors are not regularly on the bestseller lists, there are diverse authors included, and as much as possible books are not repeated. 

Since we are in October, this week's suggestion is vampire novels. Vampires are back but they are terrifying and brutal. Authors such as Stephen Graham Jones, Hailey Piper, and Andy Davidson have upcoming vampire novels which would also allow you to promote the idea of putting holds on upcoming books. Never assume that your patrons know everything about your library. 

There are likely many options in your collection for staff to select including movies. The pick for this week is vampire novels by women writers. I have picked five suggestions below but use what is in your collection! 

Immortal Pleasures by V. Castro

Thirst by Marina Yuszczuk

My Soul to Keep by Tananarive Due 

The Gilda Stories by Jewelle Gomez

Sunglasses After Dark by Nancy A. Collins

Using the Bram Stoker Awards to Create a Superior Achievement in a Book Display

 If you are not a horror reader, setting up a horror themed book display and reaching out beyond the best known authors like Steven King, Dean Koontz, and Anne Rice may seem daunting. Most readers and library workers have at least one genre that they aren't familiar with and don't personally dive into. There are plenty of resources to assist you. Some of them I have listed here. In addition, the genre focused resource posts I have created can also be used to find great horror titles. 

I want to focus on one resource in particular today. Annually the Horror Writers Association awards The Bram Stoker Award for Superior Achievement in these categories: Novel, First Novel, Short Fiction, Long Fiction, Young Adult, Middle Grade, Fiction Collection, Poetry, Anthology, Screenplay, Graphic Novel and Non-Fiction. These titles recommend some of the best of the best of the genre. The HWA has also worked to make these awards as inclusive as possible which will help you curate the best display possible as you select more recently published works. 

The list of past winners can be found on the Stoker Award website. Don't just use the winners - use the nominated books as well. You can also use the back list from nominated authors as well. 

More spooky book display ideas to come!

October! or while it's Spooky Month don't limit horror to just one month

 I do have suggestions for a variety of horror oriented book displays for this month. However, I want to emphasize that horror, like any other genre, should not be promoted for just one month a year. Readers will pick up horror all year; this is especially true now as the popularity of horror continues to increase. Authors like Stephen King and Grady Hendrix have fans who don't read much other horror but might enjoy read alikes for the works of either of these authors. 

The borderlines between genres continue to be blurred. There are horror novels blended with any genre you can think of including romance and comedy fiction. There are horror novels being published now that include elements familiar to mystery readers including police procedurals. As I have mentioned before, many novels have subject headings of suspense/thriller/mystery in addition to horror. Take this as an indication to include horror with your displays of crime books throughout the year. Many readers will be open to trying out a horror novel that includes themes or elements that they enjoy in the thrillers or suspense novels they read. 

Crime fiction varies as far as levels of terror and violence explicitly described on the page, just as horror does. Most library workers are familiar with asking mystery fans if they lean towards cozy mysteries or something with more sex and violence like a noir. We also ask readers how spicy a romance they are seeking. The same sort of questions can be asked of a reader to determine what sort of horror novel they would enjoy. 

Don't predetermine that a reader will not enjoy horror because they haven't regularly picked up any. Mix it in with your displays all year and allow your patrons to discover new authors and books. Any book is a beach read. My experience is that people love to take suspenseful novels to the beach with them (partially based upon what comes back with sand in the covers.)

 Included below are some lists to get you started:

20 Essential Crime and Horror Crossovers - Crime Reads

Scares of Every Kind: Two of the Best Genre-Blending Horror Novels - Book Riot

More Genre Blending Horror Books You Should Be Reading - Book Riot

Nefarious Bedfellows: These Twisted Books Blend Crime and Horror - The Line-Up

10 Books That Perfectly Blend Sci-Fi & Horror - Screen Rant

Book Display Idea - Banned Books Week

 

Bookriot has a great article up about Building Good Banned Book Displays. While I encourage all of you to read the entire thing and to take their advice into consideration as you build your displays, there are two points that I want to highlight.

The first is to focus on contemporary titles that have been challenged. As Bookriot’s Nikki DeMarco notes “Be sure to include recent titles in your display of banned and challenged books. When people recognize a title or have a personal connection to it, then learn that it was banned, the impact on that person is even greater.”  While titles like Lady Chatterley’s Lover and Catcher in the Rye have a history of challenges, we don’t want anyone to think that current books that they have enjoyed are not the focus of bans. Making them aware that books like A Court of Mist and Fury by Sarah J. Maas and Drama by Raina Telgemeier will highlight that bans have an ongoing impact. The ALA’s Office of Intellectual Freedom has an archive of the top ten banned books. Bookriot also has excellent coverage of attempts to ban books throughout the US.

The second idea that DeMarco brings up to make your display interactive. I have presented about this topic in webinars recently. Adding something for patrons to participate in will draw in some who might have walked by. Don’t forget to add an online interactive element to your website, blog, or social media. Younger readers can create bookmarks for banned books week. Patrons can submit lists of banned books that they have read. You can ask that local businesses including restaurants and coffee houses post your lists of banned books available at your library. Ask patrons to post a picture of themselves with a banned book on their own social media page and tag your library.

The ALA has information and downloads about Banned Book Week to help get you started.

September Book Display Ideas

 September is almost here already and it's time to start thinking about book displays. Planning and scheduling them in advance is the best way to make certain that they are best able to help you market your backlist, programs, and services. Have fun with them and let staff be creative but don't lose sight of how they can be a serious marketing tool. 

Back to school is the first topic that comes to mind when September rears its head. (Even though many students will return to class in August.) No doubt your youth librarians have picture books with themes including first day of school. There are also many juvenile fiction titles about school friendships and problems. Look to your adult fiction and non-fiction sections for books which reference school or teaching. Don't forget books about mathematics, grammar, and other basics. In addition, work with your local schools to see what topics, upcoming assignments, and focus areas would be most helpful to your patrons. Curate lists of your eBooks and databases that will also help students and teachers. 

Labor Day is September 2. For adults, there are fiction titles which focus on different careers and work in general, even if just in the title. Remember that we are trying to put backlist titles face out and give them some more attention rather than create a perfect collection of books on a given topic. Check your collection for books about careers, the history of the labor movement, and labor law. There are also usually plenty of youth titles covering careers and work. 

9/11 has been given the name Patriot Day. Your collection likely includes titles related to the event and the aftermath. Here are some lists with some suggestions: 

Flight 93 Recommended Reading from the National Park Service
Seven More Books Worth Reading About 9/11 and Its Aftermath from the Council on Foreign Relations
9/11: Books About the Impact of September 11, 2001 from Chicago Public Library
7 Books for Kids About September 11 from the Floyd County Library
Remembering 9/11 with Kids & Teens from New York Public Library

Mawlid, the birthday of the Islamic Prophet Muhammad, is celebrated by Muslims on September 15 and 16. Collect titles about Islam and the Prophet Muhammad for adults and children. If you find few in your collection, bring this up to whomever does collection development for your library. Planning book displays is a great way to identify where your collection could use some additional titles. 

National Hispanic Heritage Month begins September 15. As a build up to Halloween and spooky season, set up a display of Hispanic horror authors. The Horror Writers Association has a blog, the Seers Table, which includes interviews with diverse authors. The Smithsonian has a page with information about Hispanic Heritage Month. Don't forget cookbooks, history books, and books about civil rights struggles in the Hispanic community. 

 The autumnal equinox falls on September 22. With the growth of interest in paganism and witchcraft, your collection likely includes some titles which could be incorporated into a display. Include books with fall themes or fall images on the cover including craft books. There are cozy mysteries and romance books which would work on a display. 

Books to Celebrate the Autumnal Equinox and Harvest Time! from Evanston Public Library
Autumn Equinox from Goodreads
Autumnal Equinox: Books & movies for fall from Oak Park Public Library

International Talk Like a Pirate Day is September 19. This is a fun holiday to celebrate with book lists and displays. Use pirate broadly and reach into your fiction collection to find titles. Your adult non-fiction collection likely includes books about historical pirates as well as more modern ones. Any book with pirate in the title or a pirate on the cover is fair game for a display. 

Arrr, Ahoy Me Hearties! Books for International Talk Like a Pirate Day from Book Riot
International Talk Like a Pirate Day Book List from Charles County Public Library
Books to Read for Talk Like a Pirate Day from Jacksonville Public Library
Talk Like A Pirate Day from San Jose Public Library

Hobbit Day is September 22. You should include cozy reads as well as read alikes for Tolkien's creations. For read alikes, look into the epic fantasy that your collection includes. Think about creating a book list or display that has the spirit of Hobbits rather than exact matches. Your library's staff likely have their own favorite cozy reads. In addition, include breakfast books because a second breakfast is always a good idea. 

Comfort Reads For Hobbit Day | Staff Favorites from Orem Public Library 
There and Back Again: Hobbit-Inspired Reads from Chicago Public Library 
Happy Hobbit Day! from Arapahoe Libraries
Books Like Lord Of The Rings from Goodreads
15 Books Like Lord of the Rings from Book Riot

National Indoor Plant Week is September 15 - 21. With the increase in interest in indoor plants and the rise of the "plant parent" this is a good time to review your collection for current titles on the subject. Beyond non-fiction books about plant care and identification, look for fiction with plants on the front including lush general plant themes on the front. As this has been a trend recently, there should be plenty of candidates. 

Book Recommendations Based Upon Your Favorite....

The website The Portalist recently ran an article called "Sci-Fi and Fantasy Recs Based on Your Favorite Foods and Drinks." As I have mentioned before, these sort of lists are flexible and there are really no right or wrong answers. They have been created based upon a reader's favorite character in a movie or TV show, astrological sign, tarot cards, and more. Publishers often send out lists like this as part of their marketing emails or library newsletters. 

Take advantage of these ideas to market your own backlist and promote those titles that can benefit from the spotlight that a book display can provide. Don't worry about using the same titles that are included in the email or newsletter; instead take the idea and apply it to the titles you have in your physical or digital collection. While the themes can promote creativity and provide an interesting and fun task for staff, the real purpose of a book display is as a marketing tool for the books which are in your collection and not receiving promotional help from publishers, TV/movie adaptations, or other media focus. 

Here are some ideas to get you started but don't feel as if you need to follow any of these precisely. Take The Portalist list and change it to favorite coffee drinks or desserts. 

The book to read based on your favourite Taylor Swift song - from Penguin Random House
What To Read Based on Your Favorite Taylor Swift Era - From Penguin Random House
Taylor Swift Song Titles and Lyrics Pop Up in the Names of These 17 Books - From People Magazine

Read Based on Your Zodiac Sign 2024 - from Pima County Public Library
The Best Books to Read This Year, Based on Your Zodiac Sign - from Readers Digest
Which Mystery Subgenre Should You Read Based on Your Zodiac Sign? - from Murder & Mayhem

What to Read Based on Your Fave TV Show - from Kensington Books
19 new books to read in 2022, based on your favorite TV show - from Business Insider
If You Love This is Us, Read This—And Other Book Recommendations Based on Your Favorite TV Shows - from Parade Magazine

10 YA Books to Read Based on Your Favorite Aesthetics- from Drizzle and Hurricane Books
Books to Read Based on Your Favorite Aesthetics - from Hachette Book Group
The books to read based on your aesthetic - from Libby Life

12 Books To Read Based Off Your Favorite Baked Goods - from Epic Reads
20 Desserts Inspired By Literature - from Books, Baking, and Blogging
Ice Cream Book Recommendations - from Arapahoe Libraries