Passively Recommending Books

  May has a variety of traditional and more adventurous reasons to set up book displays. Remember that you should use your programs and local events as inspiration as well.  Here are some suggestions for May book displays:  May Day- There are a variety of reasons to celebrate May day. It's the traditional start to summer. You could use Midsommer (the film) as an inspiration and include some non-fiction on wicca in addition to folk horror.  It's also International Workers' Day which would mean titles about the labor movement and work in general.  Star Wars Day: May the 4th be with you - Don't limit this display to just Star Wars films and titles. Look for other space operas in your collection which could use some exposure and put out some read alikes and watch alikes for Star Wars.  Mother's Day (2nd Sunday)- Besides the more obvious fiction and non-fiction about mother/child relationships and mothering in general, think about a "Bad Mothers" display. Books

  I will recap PLA 2024 at the end but there has been a lot of good talk about upcoming horror novels at the convention. I wanted to remind everyone that Summer Scares, a partnership between the Horror Writers of America, BookList and NoveList, is a great opportunity to promote horror outside of October.  I can guarantee that your patrons don't only think that beach reads are cheery and light. Living near the beach, I see people check out plenty of thrillers, suspense, and horror novels to take with them. Don't prejudge what your patrons are interested in and seasonally limit what portions of your collection that you market to them. There are adult, YA, and middle grade titles selected each year. They are always back list titles that are in print. An author is selected as spokesperson and this year it is Clay McLeod Chapman who is an excellent author to suggest to patrons who think they don't read horror. You can find out more about his books here .  There are free webinars

Day one of PLA 2024 included the panel Anti-Racist Readers Services: Beyond the Basics, sponsored by NoveList, and presented by Becky Spratford (RA for All), Robin Bradford, and Yaika Sabat. Becky has kindly posted the the slides on her blog . Becky and Robin have a course with NoveList called Actively Anti-Racist Readers Services to Readers  if you would like to learn more.  A question was asked about diversity in regards to human bodies, specifically looking for books with characters who are plus size or curvy. There are readers and librarians who have curated lists that you can draw from to create lists for patron and staff use. Even publishers have created lists . The titles can be highlighted on your social media as well to draw attention to the fact that your collection includes titles like this and even that they exist at all. Include them in your book displays and lists.  Take clues from the titles of the lists you do find and improve your search. As you will see, the titles of

  Crime fiction includes mysteries, thrillers, suspense, and spy novels. All of these have many subgenres and can easily be their own list or display. Remember that readers who enjoy one often will cross over to read another. If you check out the bibliographic record of some crime fiction titles, you will often see mystery, thriller, and suspense listed as genres.  Again, as with the previous posts, I am going to try to not repeat resources. Keep in mind, many of these resources have information about multiple genres. If you have suggestions, let me know! Crime Reads is run by Literary Hub and focuses on crime fiction and non-fiction. There are a lot of lists, read likes, interviews, and news about upcoming releases. Beyond fiction, they cover TV, movies, and true crime.  One annoying thing is that those who eschew other genres will promote crime fiction, even those who believe themselves to read only "serious" literature. Setting aside the snobbery and incorrect attitude ab

  Romance is in the air - and on the blog! As before, I am going to try to not repeat any of resources I listed before. Note that you can use many of them for a variety of genres.  There are so many romance book blogs! I will list a few here but if you are a fan or have a huge patron base for them, you might want to spend time searching for them.  Harlequin is one of the publishers even those who are unfamiliar with romance know. One of the most useful things on their site is what they call " favorite romance storylines " or what other people call tropes. They also talk about " miniseries " on their site which allow " readers to return to the same town, family or cast of characters to fall in love again and again!" There are non-Harlequin authors who do this. It would be a fun way to market your series fiction - call them a miniseries.  Smart Bitches, Trashy Books has been around for a long time. It includes a blog, book reviews, book suggestions, and a p

  We all have to provide readers advisory for genres we don't read. I have not yet found the high fantasy series that really draws me in. Everyone has those books they can't get into. There is nothing wrong with that - just don't make a big show of how much you don't like reading it.  Here are some sources for news and ideas about fantasy. Science fiction and fantasy are often grouped together so check the post about science fiction for more ideas. The posts about other genres may also have resources you can use for fantasy, you check them out.  For a primer on fantasy subgenres, try this article on The Portalist. Other sites like Book Riot also have them. Searching for any of the subgenres will pull up a lot of ideas you can use.  Goodreads has a page devoted to various genres. They include the most popular books from that genre as well as links to subgenres and related genres. Their fantasy page has new releases, videos, lists, giveaways, and tags that are relate

This is the first of some genre-focused posts. Rather than start with genres I know more about (romance and horror) I thought I would do the harder ones first so we are jumping off with science fiction. There is science fiction content on my post about general book content so check those sites as well if you are looking for science fiction book news.  Whether right or wrong, the worlds of science fiction and gaming seem to have an affiliation so I've included some gaming sites with book related content.  Also, if you have suggestions here, please let me know! The Portalist : A site run by Open Road Media (which operates other genre-focused sites like The Lineup ) focused on science fiction and fantasy. The focus is on backlist titles. There are a lot of articles with read-alikes and lists based upon a theme such as " Must Read Space Opera Books ." They also cover movies and TV shows along with weird news that will appeal to fans of the genre.  Book Riot has science fictio

Listed below are some sites where you can find information about books in general including lists, reviews, and feature articles. There is content on most of them about the various genres of fiction as well so keep that in mind. Obviously, I haven't listed all sites imaginable but let me know if there is a great one I missed! My suspicion is that I will need to make a part two of this! Barnes & Noble may seem like an odd choice but their blog has great ideas you can use to market your library's collection. Book Riot has podcasts, feature articles, newsletters and more. It's definitely a site many avid readers are using for information. Entertainment Weekly has book reviews  as well as book news and lists. You can also curate a book display by looking at what is popular in other areas of entertainment. "Books to read if you love [popular television show]" as an example.  Esquire has book content including lists, interviews,  and best of the year content for g

You don't have to come up with new ideas every time you change out a book display or create a book list. Use the headlines from all of the marketing emails publishers send you as a jumping off point. Just take the basic idea and use what you have in your collection that is not moving and go from there.  As an example, Off the Shelf from Simon & Schuster offered these list ideas:  12 Addictive Reads You Can Finish in a Single Flight:  6 Upcoming Releases Everyone Will Be Talking About This Year 11 Books That Are Guaranteed Page Turners For the first one, you can add audiobooks or links to your eAudiobook collection. The theme could be a car trip or a single evening/weekend. If you decide to go with upcoming releases, the library's holds/reserve list can be promoted. Add cover images from those titles you want to promote and include a QR code to your catalog where patrons can place a hold. Upcoming titles does not mean those titles that are guaranteed to be a bestseller. Wo

This is an easy way to harness pop culture to move your backlist. There are no right answers as to what books fans of a certain show might like because what draws people to a television show or movie is different. Use your collection and involve staff, any staff, who are fans of that show or movie. If the first one you choose makes it difficult to find enough items, add a second one and create your own version of the Barbie/Oppenheimer mashup “Barbenheimer.”  An alternative way to harness excitement about a show or movie is to come up with a display highlighting titles that characters from the show would like. Again, there are no right answers. You can allow patrons to suggest titles if you wish for it to be a passive program as well.  You can also use the setting or time period from a particular show as the basis for a book display. Expand it to include other books and movies that take place in the same location as well as travel and non-fiction about that place. An easy example would

What everyone wants to do in January is a “New Year, New You” display. The fact is that individuals don’t need to craft new versions of themselves every year. Instead, encourage your patrons to – • Learn something new: Set up titles about learning a language, a skill, a craft. Look for basic history books about lesser-known events or places.  • Cook something new: Baking and cooking books that haven’t gotten enough attention.  • Meet someone new: Character centered fiction that hasn’t circulated recently.  • Visit someplace new: Travel books and books from your local collection. Look for titles that haven’t been checked out in the last six months.  You can expand these as you need to fit your collection. For example, it’s also a great time to try a new genre or start a new-to-you series. Pair these displays with your programs and services.  Don’t forget to include youth and young adult materials in your displays. Move those titles to areas outside of the designated youth and yo

  Of course there are a number of holidays this month. Please don't neglect to put up a winter/snow sort of display to balance things out for those who don't celebrate Christmas. There are a number of romance and horror titles which focus on winter and snow. Mysteries, particularly those by Scandinavian authors (Scandi Noir) are also good options if you are looking for fiction.  Consider knitting, winter decor, and travel narratives from wintery places. There are plenty of wintery DVDs which could be added as well.  Beyond Christmas, Hanukkah, and Kwanza, there is Yule and Winter Solstice to consider. Set up displays of paranormal romance, occult horror, urban fantasy, and non-fiction books about wicca, the occult, and related subjects.  In 1997, the show Seinfeld introduced Festivus to everyone. Do you have books that are based around complaints? Titles that you think various Seinfeld characters would love? Use your imagination and even set up a Festivus pole! December 1 is ce

  So, it's October and you want a book display that isn't horror? Here are some ideas that you can use.  You could always go horror - adjacent and do a true crime or horrible history display with your non-fiction. If you pick the best readable, narrative non-fiction and put it near your fiction stacks, there are books that will get checked out. This is a display that will flow into your horror book displays and lists.  Remember that you can be funny and refuse to fall into anything! Put up a display of beachy, coastal romance and fiction. Put up a sign with a flip flop and proudly demonstrate your refusal to give up summer. There are plenty of books with beaches on the front that you can use. You could tie it into a coast/ocean horror display with books like Daniel Kraus' Whalefall.  Mean Girls Day was October 3 but a book display of the books you think that the characters from the movie would like and books that fans of the movie might enjoy would also be fun.  Other holid

  I wanted to follow up on a question I received during the PLA webinar about passive readers advisory as a way to market your collection. Don't forget that books can be approached in a lot of ways. One way you can start is by looking at subject headings. You can search a lot of library catalogs by subject. They are often hyperlinked which makes it easy to search.  If we look at the example in the last post, What Kind of Mother by Clay McLeod Chapman, here are the subject headings from the MARC record: Missing children Homecoming Palmists Father and child Kidnapping Man-woman relationships Occult & Supernatural. Horror fiction Gothic fiction. Thrillers (Fiction) There are likely lots of titles on your shelves about kidnappings, homecomings, and missing children.  If we look at the publisher's summary of the book: Madi returns to her hometown and reconnects with an ex from high school, now known locally for his refusal to give up looking for his infant son who has been missi

  National Hispanic Heritage Month is celebrated from September 15-October 15 every year. According to the many US government agencies who take part "It traditionally honors the cultures and contributions of both Hispanic and Latin[e] Americans." Every year a theme is chosen for the month. This year it is: L atinos: Driving Prosperity, Power, and Progress in America. Regardless of where your library, it's a great way to showcase some of your backlist and remind patrons of the authors and books they may have missed. In addition to fiction, you can display non-fiction like travel, cooking, and history. Remember that your patrons are as curious as you are so don't decide in advance that they won't be interested  For your social media, blogs, and online lists, here are some links you can use. Remember to vet any site before you suggest it to your patrons.   One thing you can do is curate a page of virtual tours and exhibits for your patrons. They can also be used by l

Crime fiction is very popular but lists and displays often have the same best selling authors on them. You could likely name 5-10 of those authors easily if asked. One way to dig into your backlist and help patrons find series and authors new to them is to look at crime fiction in translation or international crime fiction.  The Petrona Award -Awarded to the Best Scandinavian Crime Novel of the Year The award is open to crime fiction in translation, either written by a Scandinavian author or set in Scandinavia and published in the UK in the previous calendar year. Dagger for Crime Fiction in Translation - The Crime Writers' Association Dagger Award This award is for crime novels (defined by the broadest definition to include thrillers, suspense novels and spy fiction) as long as the book was not originally written in English and has been translated into English for UK publication during the judging period.  Translated Crime Fiction Books - Goodreads Lawrence Picks: Best Mysteries

  This where I say-  use what I have here or don't. Whatever. There are many options for this kind of generational display. You could look for books published during a defined time period, for Gen X  you could use the late 70's through late 90's. But don't be doctrinaire, there are plenty of books by members of Generation X that are set during that time period or which have the sense or flavor of that generation. If someone else on staff disagrees with your choices, invite them to add their own choices. Ask patrons for their suggestions on your social media or in your library. You can add some non-fiction about significant events that took place in the 80's and 90's. There are plenty of examples of terrifying things that took place during those years. Also, check your DVD collection and add some of those. Goosebumps was first published in 1992... For a passive program, add one for Baby Boomers, Millennials, and Gen Z. Let your patrons fight it out and read some

One of the things I repeat over and over is that people love to sit at the beach and read about about the pain and suffering of others. The Horror Writers Association along with  United for Libraries , Book Riot , and Booklist has created an entire program for libraries called Summer Scares . There are titles picked for adults, young adults, and middle grade readers. Click here for more information from Becky Spratford on her blog, RA for All Horror .  In that vein, I would like to show how you can use horror tied with beachy themes for a fun summer book display that will draw patrons in. The two titles I'm using are forthcoming releases but you can use the idea with whatever your library's collection holds. Don't forget to add titles from suspense, thrillers, and non-fiction to create a display; never get hung up on genre.  I've made summer displays like this with all kinds of horror, suspense, and thrillers.  In September, Quirk will release What Kind of Mother by Cl