Passively Recommending Books

This is an easy way to harness pop culture to move your backlist. There are no right answers as to what books fans of a certain show might like because what draws people to a television show or movie is different. Use your collection and involve staff, any staff, who are fans of that show or movie. If the first one you choose makes it difficult to find enough items, add a second one and create your own version of the Barbie/Oppenheimer mashup “Barbenheimer.”  An alternative way to harness excitement about a show or movie is to come up with a display highlighting titles that characters from the show would like. Again, there are no right answers. You can allow patrons to suggest titles if you wish for it to be a passive program as well.  You can also use the setting or time period from a particular show as the basis for a book display. Expand it to include other books and movies that take place in the same location as well as travel and non-fiction about that place. An easy example would

As part of the Horror Writers of America 's StokerCon Librarian's Day, I am moderating a panel on promoting horror in libraries. I have posted some of the displays I have done which include horror. Don't forget that you can include horror titles in almost any book display.  Don't get stuck in the box of only promoting horror in October. Don't strictly segregate genres because your patrons don't care as much as you think they do. (One huge exception is romance readers - romance has a happier ever after ending.) One final tip is this- book displays in libraries are not a school project. The objective is to get materials into the hands of your patrons. Be broad with genre and theme. You don't have to be exacting as far as which titles you include as long as it's not a genre or subgenre specific display. Even then, I use the broadest possible definition.  This display was easy to fit horror into. It's "Get Possessed by a Book". Include non-fict

Suggestions for what to read while you wait for those holds on the Witcher books or are done binging the series. Dark fantasies or books with similar main characters are what you should look for. Search for "read likes for..." when you want to put up a display based upon whatever the most popular show on the streaming services is. 

This is another easy book display that staff created. The titles will be familiar to your patrons, even if they are not readers. Sometimes patrons won't even realize that a popular movie was based upon a book. You can pair the books with DVD copies of the film if you have it. It's also a good idea to include a list of books and films that are in your collection, both digital and physical.