I opened this email today from Simon & Schuster. It's a cute idea that you can definitely use to help promote your backlist titles. You can save it or repeat it in the summer just by switching the text around. You can use any fiction or non-fiction in your collection. I think that using travel books would be fun.
This is a great display theme because it can be adapted to any part of a collection that could use a boost in attention. That also makes it easy to fill while it's up. This is a huge benefit to anyone who has smaller book displays or leaves them up for several weeks. It also means that anyone can help add books when needed.
Make notes when a publisher email sparks an idea and use it to promote your collection.
