Passively Recommending Books

As part of the Horror Writers of America 's StokerCon Librarian's Day, I am moderating a panel on promoting horror in libraries. I have posted some of the displays I have done which include horror. Don't forget that you can include horror titles in almost any book display.  Don't get stuck in the box of only promoting horror in October. Don't strictly segregate genres because your patrons don't care as much as you think they do. (One huge exception is romance readers - romance has a happier ever after ending.) One final tip is this- book displays in libraries are not a school project. The objective is to get materials into the hands of your patrons. Be broad with genre and theme. You don't have to be exacting as far as which titles you include as long as it's not a genre or subgenre specific display. Even then, I use the broadest possible definition.  This display was easy to fit horror into. It's "Get Possessed by a Book". Include non-fict

Suggestions for what to read while you wait for those holds on the Witcher books or are done binging the series. Dark fantasies or books with similar main characters are what you should look for. Search for "read likes for..." when you want to put up a display based upon whatever the most popular show on the streaming services is.