Passively Recommending Books

  Crime fiction includes mysteries, thrillers, suspense, and spy novels. All of these have many subgenres and can easily be their own list or display. Remember that readers who enjoy one often will cross over to read another. If you check out the bibliographic record of some crime fiction titles, you will often see mystery, thriller, and suspense listed as genres.  Again, as with the previous posts, I am going to try to not repeat resources. Keep in mind, many of these resources have information about multiple genres. If you have suggestions, let me know! Crime Reads is run by Literary Hub and focuses on crime fiction and non-fiction. There are a lot of lists, read likes, interviews, and news about upcoming releases. Beyond fiction, they cover TV, movies, and true crime.  One annoying thing is that those who eschew other genres will promote crime fiction, even those who believe themselves to read only "serious" literature. Setting aside the snobbery and incorrect attitude ab

This is an easy way to harness pop culture to move your backlist. There are no right answers as to what books fans of a certain show might like because what draws people to a television show or movie is different. Use your collection and involve staff, any staff, who are fans of that show or movie. If the first one you choose makes it difficult to find enough items, add a second one and create your own version of the Barbie/Oppenheimer mashup “Barbenheimer.”  An alternative way to harness excitement about a show or movie is to come up with a display highlighting titles that characters from the show would like. Again, there are no right answers. You can allow patrons to suggest titles if you wish for it to be a passive program as well.  You can also use the setting or time period from a particular show as the basis for a book display. Expand it to include other books and movies that take place in the same location as well as travel and non-fiction about that place. An easy example would

What everyone wants to do in January is a “New Year, New You” display. The fact is that individuals don’t need to craft new versions of themselves every year. Instead, encourage your patrons to – • Learn something new: Set up titles about learning a language, a skill, a craft. Look for basic history books about lesser-known events or places.  • Cook something new: Baking and cooking books that haven’t gotten enough attention.  • Meet someone new: Character centered fiction that hasn’t circulated recently.  • Visit someplace new: Travel books and books from your local collection. Look for titles that haven’t been checked out in the last six months.  You can expand these as you need to fit your collection. For example, it’s also a great time to try a new genre or start a new-to-you series. Pair these displays with your programs and services.  Don’t forget to include youth and young adult materials in your displays. Move those titles to areas outside of the designated youth and yo

  Of course there are a number of holidays this month. Please don't neglect to put up a winter/snow sort of display to balance things out for those who don't celebrate Christmas. There are a number of romance and horror titles which focus on winter and snow. Mysteries, particularly those by Scandinavian authors (Scandi Noir) are also good options if you are looking for fiction.  Consider knitting, winter decor, and travel narratives from wintery places. There are plenty of wintery DVDs which could be added as well.  Beyond Christmas, Hanukkah, and Kwanza, there is Yule and Winter Solstice to consider. Set up displays of paranormal romance, occult horror, urban fantasy, and non-fiction books about wicca, the occult, and related subjects.  In 1997, the show Seinfeld introduced Festivus to everyone. Do you have books that are based around complaints? Titles that you think various Seinfeld characters would love? Use your imagination and even set up a Festivus pole! December 1 is ce

  So, it's October and you want a book display that isn't horror? Here are some ideas that you can use.  You could always go horror - adjacent and do a true crime or horrible history display with your non-fiction. If you pick the best readable, narrative non-fiction and put it near your fiction stacks, there are books that will get checked out. This is a display that will flow into your horror book displays and lists.  Remember that you can be funny and refuse to fall into anything! Put up a display of beachy, coastal romance and fiction. Put up a sign with a flip flop and proudly demonstrate your refusal to give up summer. There are plenty of books with beaches on the front that you can use. You could tie it into a coast/ocean horror display with books like Daniel Kraus' Whalefall.  Mean Girls Day was October 3 but a book display of the books you think that the characters from the movie would like and books that fans of the movie might enjoy would also be fun.  Other holid

  I wanted to follow up on a question I received during the PLA webinar about passive readers advisory as a way to market your collection. Don't forget that books can be approached in a lot of ways. One way you can start is by looking at subject headings. You can search a lot of library catalogs by subject. They are often hyperlinked which makes it easy to search.  If we look at the example in the last post, What Kind of Mother by Clay McLeod Chapman, here are the subject headings from the MARC record: Missing children Homecoming Palmists Father and child Kidnapping Man-woman relationships Occult & Supernatural. Horror fiction Gothic fiction. Thrillers (Fiction) There are likely lots of titles on your shelves about kidnappings, homecomings, and missing children.  If we look at the publisher's summary of the book: Madi returns to her hometown and reconnects with an ex from high school, now known locally for his refusal to give up looking for his infant son who has been missi

  As we are about to enter spooky season, I thought I would put up a quick post about using one of this season's most anticipated horror titles, What Kind of Mother by Clay McLeod Chapman. The idea is to show how you can assemble these book displays in a variety of ways. Books can become book friends by pairing them together using different approaches. There isn't one answer.   This book is about parental grief, hometowns, and being haunted by the past. It's also a southern gothic folk horror book with a healthy dose of body horror. The sense of dread and overall creepiness builds as book progresses. Fans of domestic suspense who are open to some horror will love this book.  The plot? From the publisher's ( Quirk Books ) website :  After striking out on her own as a teen mom, Madi Price is forced to return to her hometown of Brandywine, Virginia, with her seventeen-year-old daughter. With nothing to her name, she scrapes together a living as a palm reader at the local f

Every author, regardless of whether they are self published or on one of the big five presses struggles with how to promote their books. LIbraries can help and that's mostly what I talk about here but I thought I would share some of what I heard at this panel. This won't be an exact transcript of what was said but I will share some of what was shared. I didn't write it up as a simple script because my notes are not a complete transcript. I can assure you that none of the wisdom below is mine and all comes from the panelists.  The panel was moderated by Emily Hughes  and included: Becky Spratford  (readers advisory expert, librarian, Horror Writers Association [HWA] secretary, and reviewer), Janine Cross  (author, HWA volunteer), Jordan Hanley (Tor Nightfire marketing manager), Solomon Forse (founder of the Howl Society, author), and Nat Cassidy  (actor, writer, musician). The panel discussed what has worked for them as far as promotion is concerned and what outlets and pl