Ideas For Book Displays and Other Passive Readers Advisory - Crime Fiction Edition

 Crime fiction includes mysteries, thrillers, suspense, and spy novels. All of these have many subgenres and can easily be their own list or display. Remember that readers who enjoy one often will cross over to read another. If you check out the bibliographic record of some crime fiction titles, you will often see mystery, thriller, and suspense listed as genres. 

Again, as with the previous posts, I am going to try to not repeat resources. Keep in mind, many of these resources have information about multiple genres. If you have suggestions, let me know!

Crime Reads is run by Literary Hub and focuses on crime fiction and non-fiction. There are a lot of lists, read likes, interviews, and news about upcoming releases. Beyond fiction, they cover TV, movies, and true crime. 

One annoying thing is that those who eschew other genres will promote crime fiction, even those who believe themselves to read only "serious" literature. Setting aside the snobbery and incorrect attitude about the rest of fiction, The Booker Prize, a literary award based in England, does include crime fiction and has some articles and information about nominees. 

Sisters in Crime was founded to help promote women in mystery. There is information about chapters, an author search, and a page for librarians. There is also a podcast. 

Crime Writers of Color has information about upcoming and recent releases, subgenres, a podcast, YouTube channel, and information about speakers. If you are looking for example, a police procedural to add to a list or display, this is a great place to check. 

For information on crime fiction including awards, authors, series, diversity, genres, debuts, and more - visit Stop, You're Killing me. 

Mystery Scene Magazine is published four times a year. The website features reviews as well as some of the content from the magazine. Reviews can help you find read alike for your book displays and lists. 

The Mystery Writers of America is an organization for mystery and crime writers. Librarians are able to join. There is information about new books by members and more information available to members. The MWA gives out the Edgar Awards every year. There are a number of awards including for non fiction, first novel, and youth titles. 

Bouchercon presents the Anthony Awards every year. The convention, run by the World Mystery Convention, has programming for mystery writers. The Anthony Awards are a great way to curate a book display or list of the best of the genre. The nominees and winners going back to 1986 are available on the site. 

Hands down, the most popular site I ever talk about in a training is Cozy Mystery List. There is information about books, television, and movies that are cozy. There is a definition of what a cozy mystery is, information about new releases, authors, and a comprehensive guide to series by theme. 

Another organization for writers is the International Thriller Writers. They present the Thriller Awards which can be helpful for passive readers advisory. As with other writers groups, librarians can join as associate members. 

10 Books for Fans of [that popular tv show or movie]

This is an easy way to harness pop culture to move your backlist. There are no right answers as to what books fans of a certain show might like because what draws people to a television show or movie is different. Use your collection and involve staff, any staff, who are fans of that show or movie. If the first one you choose makes it difficult to find enough items, add a second one and create your own version of the Barbie/Oppenheimer mashup “Barbenheimer.” 

An alternative way to harness excitement about a show or movie is to come up with a display highlighting titles that characters from the show would like. Again, there are no right answers. You can allow patrons to suggest titles if you wish for it to be a passive program as well. 

You can also use the setting or time period from a particular show as the basis for a book display. Expand it to include other books and movies that take place in the same location as well as travel and non-fiction about that place. An easy example would be to use backlist titles about Maine if a Stephen King movie was trending. 

If the movie is based upon a particular title, use read likes for that book. I did that when Bird Box by Josh Malerman was on Netflix and again when It by Stephen King was popular. You can create a list with title suggestions for multiple shows because the internet loves a list.

 I will include some links to lists below so that you can find some inspiration. 

• If You Liked This Show, Read This Book: Recs Based On Popular TV Shows

• 24 Books To Buy ASAP If You Flew Through These TV Series And Movies

• Like These Movies? Here Are 100+ Things You Might Also Like ...

• The 17 Best Books Like ‘Bridgerton’

• Timey-Wimey Books for Doctor Who Fans

• Graphic Novels a Kaiju Would Read and So Should You

• Books with heroes like Jack Reacher

• 9 of the Best YA Books to Read if You Love The Hunger Games

January Book Display Ideas

What everyone wants to do in January is a “New Year, New You” display. The fact is that individuals don’t need to craft new versions of themselves every year. Instead, encourage your patrons to –

• Learn something new: Set up titles about learning a language, a skill, a craft. Look for basic history books about lesser-known events or places. 

• Cook something new: Baking and cooking books that haven’t gotten enough attention. 

• Meet someone new: Character centered fiction that hasn’t circulated recently. 

• Visit someplace new: Travel books and books from your local collection. Look for titles that haven’t been checked out in the last six months. 

You can expand these as you need to fit your collection. For example, it’s also a great time to try a new genre or start a new-to-you series. Pair these displays with your programs and services. 

Don’t forget to include youth and young adult materials in your displays. Move those titles to areas outside of the designated youth and young adult areas. Never assume that all your patrons are aware of every part of your collection and all of your services. 

January 3 is JRR Tolkien Day, celebrated because it is the author’s birthday. Look for read alikes for his books and promote your backlist. Also with Appreciate a Dragon Day is January 16 so you could stretch out these displays for the month. Here are some lists to get you started: 

• 15 Books Like Lord of the Rings

• If You Like The Hobbit, You Might Like

• Leave Middle Earth for these ‘Lord of the Rings’ Read-Alikes

• Diverse Adult Fantasy Novels with Magic

• 19 Fantasy Novels Inspired by Cultures from Around the World

Mon, Jan 15, 2024 is also Martin Luther King, Jr. Day. Include titles about the Civil Rights Movement, including any fiction and DVDs you have. Don’t forget youth titles. 

Betty White Day is January 17 which would have been her 100th birthday. Beyond books about her and any DVDs you have which include her, you can have fun and do some sort of Golden Girls display or pet-themed fiction display. Set up a display including information about your local animal shelters to remember Betty White’s love of animals. 

The United Nations General Assembly designated January 27 as International Holocaust Remembrance Day. It is the anniversary of the liberation of Auschwitz-Birkenau. Don’t forget fiction while you look through your non-fiction collection. The United States Holocaust Museum and Memorial has resources you can include as part of your digital displays. 

It’s very easy to find lists of January holidays online. You don’t need to look at all of them earnestly but pick one or two which inspire you to dig through your backlist. For example, January is also National Egg Month which means lots of fiction with chickens and eggs on the cover or as part of the title. There would also be breakfast and egg themed cookbooks and books about raising chickens. Youth materials would be fun as well. 

December Book Display Ideas

 Of course there are a number of holidays this month. Please don't neglect to put up a winter/snow sort of display to balance things out for those who don't celebrate Christmas. There are a number of romance and horror titles which focus on winter and snow. Mysteries, particularly those by Scandinavian authors (Scandi Noir) are also good options if you are looking for fiction. Consider knitting, winter decor, and travel narratives from wintery places. There are plenty of wintery DVDs which could be added as well. 

Beyond Christmas, Hanukkah, and Kwanza, there is Yule and Winter Solstice to consider. Set up displays of paranormal romance, occult horror, urban fantasy, and non-fiction books about wicca, the occult, and related subjects. 

In 1997, the show Seinfeld introduced Festivus to everyone. Do you have books that are based around complaints? Titles that you think various Seinfeld characters would love? Use your imagination and even set up a Festivus pole!

December 1 is celebrated as Rosa Parks Day. It commemorates the day in 1955 when Rosa Parks refused to give up her seat on a Montgomery, Alabama bus and the Montgomery Bus Boycott followed. It's always good to add a display about Black History outside of February. Beyond non-fiction titles about the history of the US Civil Rights Movement and books about antiracism, think about looking for novels and DVDs that take place during the era as well as biographies of prominent civil rights leaders. 

On December 3, the United Nations has established the International Day of Persons with Disabilities to promote the rights of people with disabilities. It's a good time to check your collection for titles that cover disability rights and issues of concern to those with disabilities. Your adult fiction collection and youth fiction collection should also include titles that feature people with disabilities. 

National Pearl Harbor Remembrance Day is December 7. 2,403 service members and civilians died after the Japanese attacked Pearl Harbor. Don't forget DVDs and youth titles about the event. You can expand the display to include World War II books or books about Hawaii in general if you need to fill it in. 

Best of lists appear all month. They are a good way to promote your eBook collection by demonstrating to your patrons that they can get eBooks and eAudiobooks as a service from their library. Becky Spratford of RA for All summarizes the best of lists on her blog. You can also set up physical displays of the titles you have available although I would suggest using the backlist of any of the authors on the list or readalikes and including a QR code linking to your digital collection instead. 

October Book Display ideas - Not Horror!

 So, it's October and you want a book display that isn't horror? Here are some ideas that you can use. 

You could always go horror - adjacent and do a true crime or horrible history display with your non-fiction. If you pick the best readable, narrative non-fiction and put it near your fiction stacks, there are books that will get checked out. This is a display that will flow into your horror book displays and lists. 

Remember that you can be funny and refuse to fall into anything! Put up a display of beachy, coastal romance and fiction. Put up a sign with a flip flop and proudly demonstrate your refusal to give up summer. There are plenty of books with beaches on the front that you can use. You could tie it into a coast/ocean horror display with books like Daniel Kraus' Whalefall. 

Mean Girls Day was October 3 but a book display of the books you think that the characters from the movie would like and books that fans of the movie might enjoy would also be fun. 

Other holidays celebrated this month include: 

Yom Kippur and Rosh Hashanah -  Put up a display of fiction by Jewish authors and books about Jewish history. See what you have that is not Holocaust specific. There are plenty of times of the year when those books can be brought out. 

Indigenous Peoples' Day/Columbus Day is almost upon us. You can get warmed up for Native American Heritage Month and put out some fiction by Native American Authors. There are plenty of horror titles that you can use including ones by Erika T. Wurth, Jessica Johns, Stephen Graham Jones, and Owl Goingback. See if you have any titles about your own area's Native American culture and history. 

National Coming Out Day is October 11. Remember that books by Queer authors should be part of your passive readers advisory all year. Find narratives and fiction about coming out. Include resources on bookmarks and small flyers for those patrons who might need it. Add links to your online passive readers advisory. 

October 15 is National Grouch Day. There are many lists of the hot, grouchy heroes of romance. This is also called the grumpy/sunshine trope. While by now you know that you can promote your horror collection all you, don't forget your romance collection when it's not February. Here are some links:
Goodreads
Another Goodreads list
Romance Rehab- Sexiest Grumpy Heroes in Romance
Here are some reviews from Smart Bitches, Trashy Books
Book Riot with a list of grumpy sunshine titles
Another romance display/list option is October 18th's No Beard Day. Display those romances with heroes on the cover who do not have a beard!

October 17 is Black Poetry Day. Putting poetry on display is a great way to get it to circulate if you don't have a dedicated audience for it. When I put a spotlight on poetry, the books do get checked out. See what anthologies with collections of Black poets' work and individual titles you have in your 811's. 

There is apparently an International Sloth Day on October 20th. Use it to put up those long, difficult titles that take forever to get through. Encourage people to slowly enjoy a great book that is longer and more challenging. Also, do a youth companion display with picture books and non-fiction about sloths. 

Finally, October 29 is National Cat Day (isn't that every day?). There are so many cat-themed cozy mysteries. You also likely have pet books about cats as well as youth titles with cats as the central character. 

I hope this list gives you an idea about where you can start if you want a non-spooky display to put up for October. Don't stress about fitting a theme perfectly; let's just get some love to our backlist titles!

On Using Subject Headings for Book Displays

 I wanted to follow up on a question I received during the PLA webinar about passive readers advisory as a way to market your collection. Don't forget that books can be approached in a lot of ways. One way you can start is by looking at subject headings. You can search a lot of library catalogs by subject. They are often hyperlinked which makes it easy to search. 

If we look at the example in the last post, What Kind of Mother by Clay McLeod Chapman, here are the subject headings from the MARC record:

Missing children

Homecoming

Palmists

Father and child

Kidnapping

Man-woman relationships

Occult & Supernatural.

Horror fiction

Gothic fiction.

Thrillers (Fiction)

There are likely lots of titles on your shelves about kidnappings, homecomings, and missing children. 

If we look at the publisher's summary of the book:

Madi returns to her hometown and reconnects with an ex from high school, now known locally for his refusal to give up looking for his infant son who has been missing for years. As Madi gets drawn into the search, she begins to see visions that lead to disturbing revelations about the real story of the boy's disappearance"-- Provided by publisher.

After striking out on her own as a teen mom, Madi Price is forced to return to her hometown of Brandywine, Virginia, with her seventeen-year-old daughter. With nothing to her name, she scrapes together a living as a palm reader at the local farmers market. It's there that she connects with old high school flame Henry McCabe, now a reclusive local fisherman whose infant son, Skyler, went missing five years ago. Everyone in town is sure Skyler is dead, but when Madi reads Henry's palm, she's haunted by strange and disturbing visions that suggest otherwise. As she follows the thread of these visions, Madi discovers a terrifying nightmare waiting at the center of the labyrinth--and it's coming for everyone she holds dear.

There are more that can be pulled out: 

Reconnecting with an ex

Visions

Teen mothers

High school flames/sweethearts

This is before we dive into the setting or the fact there are crabs a'plenty in this book.

Never forget that there are many ways to approach the same book and when you are assembling as display, don't trap yourself into thinking that you don't have enough of a certain kind of book. You can be liberal without you interpret a book or a theme. 

I mentioned that I turned haunted houses into "Not So Happy Home" and included suspense novels about bad marriages, abusive relationships, and even added non-fiction about home repair. 

I hope this helps! 

Book Display Idea Using One Book - What Kind of Mother by Clay McLeod Chapman

 As we are about to enter spooky season, I thought I would put up a quick post about using one of this season's most anticipated horror titles, What Kind of Mother by Clay McLeod Chapman. The idea is to show how you can assemble these book displays in a variety of ways. Books can become book friends by pairing them together using different approaches. There isn't one answer. 

 This book is about parental grief, hometowns, and being haunted by the past. It's also a southern gothic folk horror book with a healthy dose of body horror. The sense of dread and overall creepiness builds as book progresses. Fans of domestic suspense who are open to some horror will love this book. 

The plot? From the publisher's (Quirk Books) website: 

After striking out on her own as a teen mom, Madi Price is forced to return to her hometown of Brandywine, Virginia, with her seventeen-year-old daughter. With nothing to her name, she scrapes together a living as a palm reader at the local farmers market.

It’s at the market that she reconnects with her high school boyfriend Henry McCabe, now a reclusive local fisherman whose infant son, Skyler, went missing five years ago. Everyone in town is sure Skyler is dead, but when Madi reads Henry’s palm, she’s haunted by strange and disturbing visions that suggest otherwise. As she follows the thread of these visions, Madi discovers a terrifying monster waiting at the center of the labyrinth—and it’s coming for everyone she holds dear.

The easiest display would be to grab what titles from Chapman's backlist you have and add other horror published in August - October and create a "New Horror for Spooky Season" display or list. But let's look at some other options. You can always include some suspense and thrillers in with horror if you need to fill it in. 

The book takes place in Virginia's Chesapeake Bay region. A display tying together other authors from the region would be fun. Travel, regional travelogues, and history books could also be used. You could expand to coastal or beachy towns in general. Find suspense and horror with that setting. 

If you peruse the author's social media accounts, you will quickly learn that crabs are part of the story. Creepy marine animals are another way to pair this book with other titles. It could be expanded to include animal horror in general. Displays should draw attention to your backlist titles; don't worry about being too precise. 

On Goodreads, readers have labeled this book as gothic and Southern Gothic. Other Southern Gothic horror novels, would make for a great display. There are a number of authors from the American South creating great horror and suspense. 

The idea of parental grief is also present in the book. Look through your collection and find fiction and non-fiction titles on parenting, issues with parenting, childhood issues and so forth. You can use the title of the book as inspiration while you search your catalog. 

Don't forget to put up information about your hold/reserve service as well as any eBook collections where you have the title. Use the display to market your services, never assuming that the patrons know about all of them!.

StokerCon 2023 Panel Report - Promoting Dread: The Publicity of Horror Fiction

Every author, regardless of whether they are self published or on one of the big five presses struggles with how to promote their books. LIbraries can help and that's mostly what I talk about here but I thought I would share some of what I heard at this panel. This won't be an exact transcript of what was said but I will share some of what was shared. I didn't write it up as a simple script because my notes are not a complete transcript. I can assure you that none of the wisdom below is mine and all comes from the panelists. 

The panel was moderated by Emily Hughes and included: Becky Spratford (readers advisory expert, librarian, Horror Writers Association [HWA] secretary, and reviewer), Janine Cross (author, HWA volunteer), Jordan Hanley (Tor Nightfire marketing manager), Solomon Forse (founder of the Howl Society, author), and Nat Cassidy (actor, writer, musician).

The panel discussed what has worked for them as far as promotion is concerned and what outlets and platforms were used. Emily and Becky provided information from the perspective of a publisher and a reviewer. 

As far as reviews are concerned, Becky Spratford reminded everyone that it's impossible for reviewers to review everything. Traditional reviews are generally pre-publication only and libraries order 3-6 months in advance. But your independently published book can be loaded onto Overdrive which is a widely used library eBook platform. 

Social media was mentioned over and over. Nat Cassidy mentioned using videos on social media. Solomon Forse talked about the importance of using social media to promote others and the importance of being authentic. Authors don't have to force themselves to use social media platforms they hate, cautioned Emily Hughes. Social media outlets come and go. The industry landscape is constantly changing. The most important thing is to write the book. Promoting your book is a marathon. 

Janine Cross doesn't use social media. Instead she emphasized becoming a specialist in your local area. Become the person that local media, libraries, bookstores etc come to for information about your genre or area of interest. She repeated Solomon's call to promote other people as a way of growing your community. Local/regional chapters of the HWA are extremely important in building community, reminded Becky. Authors should use connections from community because writing is a lonely endeavour. Nat said that you should lean in and celebrate others. That takes the pressure off you to have victories. Engaging with a community does remove some of the tension when everything can be a one on one interaction. Solomon reminded introverts that building a community online is valid and can be less terrifying. 

Online reviews by readers were also discussed. Jordan asked those in attendance to remember that not every book works for every reader. Sites like Goodreads are for readers. Don't respond if you are tagged in a negative review, cautioned Emily. Also, don't read your Goodreads reviews but it is a way to build a community. 

Save your snark for your cat, warned Janine. Text a friend was a suggestion from Becky. There are haters out there and everyone can become a target. After a while, you will learn who is negative. Those sort of people are a fact of life and everyone encounters them. Own your mistakes, admit when you are at fault, said Emily.  Walk away because drama is not entertaining when it happens to you, said Solomon, who also cautioned that you should never double down if you find yourself in an online fight. 

Nat reminded those in attendance that the internet does things to our heads. Not every thought needs to be expressed, On Goodreads you will see a one star review next to a five star review; for every jerk there is a fan out there. The idea of separating your personal and professional self was echoed by other panelists. Becky suggested putting less of yourself online than you might first be inclined to do and be choosy about what you decide to share. The appeal of social media is that it's a window into someone's world but you should be mindful about what you put out there, said Emily. You can share your personality but never allow success on social media to get into your head. It's not your own world. Janine, who doesn't use social media, said that platforms can change so using a newsletter is a traditional and helpful way to share. Authors can set up a website and put the option to subscribe to your newsletter visible on your site.

Those who self publish can join the Independent Book Publishers Association. It does come with benefits including discounts on a variety of resources and services. Book Sirens is another option to help promote your books. Solomon also suggested that you can send reviewers messages on Goodreads. 

Finally, Becky encouraged looking at Vistaprint to create stickers and pens. Readers love swag and it will remind them of you and your books. You can also ask to meet the person at your local library who works with the sort of books you create (youth, adult fiction, non-fiction etc.). Offer to assist with programming. Join the friends of the library. Work with their writers groups. Becoming a part of your library's community can also help promote your work and help you build a community of supporters. 

(We all know that not all these ideas will work for everyone and that's fine. Perhaps you will be inspired to find something that will help spread the word about your book. But don't tell me how x,y, z won't work. That's also not going to help promote your book.)