Passively Recommending Books

  September is almost here already and it's time to start thinking about book displays. Planning and scheduling them in advance is the best way to make certain that they are best able to help you market your backlist, programs, and services. Have fun with them and let staff be creative but don't lose sight of how they can be a serious marketing tool.  Back to school is the first topic that comes to mind when September rears its head. (Even though many students will return to class in August.) No doubt your youth librarians have picture books with themes including first day of school. There are also many juvenile fiction titles about school friendships and problems. Look to your adult fiction and non-fiction sections for books which reference school or teaching. Don't forget books about mathematics, grammar, and other basics. In addition, work with your local schools to see what topics, upcoming assignments, and focus areas would be most helpful to your patrons. Curate lists

The website The Portalist recently ran an article called " Sci-Fi and Fantasy Recs Based on Your Favorite Foods and Drinks ." As I have mentioned before, these sort of lists are flexible and there are really no right or wrong answers. They have been created based upon a reader's favorite character in a movie or TV show, astrological sign, tarot cards, and more. Publishers often send out lists like this as part of their marketing emails or library newsletters.  Take advantage of these ideas to market your own backlist and promote those titles that can benefit from the spotlight that a book display can provide. Don't worry about using the same titles that are included in the email or newsletter; instead take the idea and apply it to the titles you have in your physical or digital collection. While the themes can promote creativity and provide an interesting and fun task for staff, the real purpose of a book display is as a marketing tool for the books which are in your

  Paul Tremblay , author of The Cabin at the End of the World, has a new book out called Horror Movie. It's a cursed film horror novel centered around "The Thin Kid," the only surviving cast member of a 1993 art house horror film and a modern day remake of that film. A more complete  plot summary is available at his website. I reviewed the novel for Library Journal  where it received a star.  Because of the subject matter and setting, this title is a great basis for a book display. There are some great books about cursed films and there are plenty of iconic 1990's horror films that can be paired with the novels. Tremblay also has a Gen-X sensibility that can be drawn into your display. Put up signage about Cursed/Lost films, include a QR code so patrons can put Horror Movie on hold and promote your backlist! The Lovecraft eZine has a list of five books about cursed films.  Goodreads has a list of Lost Film & Cursed Movie books. CrimeReads has an article/list wit