Superbowl 2026 is behind us now but you can use it to market your collection. The easiest thing to do is to harness the press about Bad Bunny and set up a display of books by Puerto Rican authors and books about PR. I will put a few lists below to get you started. The idea is to use a topic that is already on the minds of your patrons and use it to put some great books in front of them.
Goodreads Listopia:Highlighting books written by Puerto Rican authors.
Indianapolis Public Library - Puerto Rican Authors
Reddit r/books: Literature of Puerto Rico
Barnes & Noble: Puerto Rican Fiction
Don't forget to look for music by Puerto Rican musicians and to bring out your non-fiction about the island. You likely also have biographies of people from Puerto Rico.
This is not an attempt to provoke those who might be mad about the halftime show but a way to bring out some great books that are hiding on the shelf. Use your best judgement about your patrons and community when it comes to signage.
Another way to harness the Superbowl is to check the news today and see which advertisements landed well with viewers. Pull out books with titles that will remind patrons of those ads or are about subjects related to the ads. This kind of display can harness the creativity of your staff!
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