Reoccuring social media posts can be a reason for people to revist your social media pages even when the posts don't show up in their feed. A fun way to involve all staff, regardless of position, in readers advisory and marketing your backlist is what I call Five Book Friday. Everyone who works in your library system can find materials about a theme they love including books and audio-video materials. The idea can even work with your eBook collection.
Announce the program and seek input from staff. With a calendar you can assign weeks and have part of your social media promotion set for the year. Allowing everyone to participate will add topics and titles that would otherwise be buried in the stacks to get a spotlight shined on them. Someone in your business office may love historical fiction. A member of your facilities team could love French cooking. A preschool storytime star may be an expert in space opera. Not only will this provide social media posts but it will encourage team building as staff learn about each other.
Some examples?
Heavy Metal -
We Sold Our Souls - Grady Hendrix
Slash (autobiography)- Slash
Hammer of the Gods: The Led Zeppelin Saga - Stephen Davis
Louder Than Hell: The Definitive Oral History of Metal - Joe Wiederhorn and Katherine Turman
Fargo Rock City - Chuck Klosterman
or add two music CDs
Witchy Fiction -
Boneset and Feathers - Gwendolyn Kiste
Island Witch - Amanda Jayatissa
Hex - Thomas Olde Heuvelt
The Once and Future Witches - Alix E. Harrow
The Year of the Witching -Alexis Henderson
Salads -
Salad Samurai - Terry Hope Romero
Salad Freak - Jess Damuck
Saladish: A Crunchier, Grainier, Herbier, Heartier, Tastier Way with Vegetables - Ilene Rosen
Seriously Good Salads: Creative Flavor Combinations for Nutritious, Satisfying Meals - Nicky Corbishley
The Complete Salad Cookbook: A Fresh Guide to 200+ Vibrant Dishes Using Greens, Vegetables, Grains, Proteins, and More - America's Test Kitchen
The books can be in someone's hands or on a desk. The layout of the photos are up to you and how comfortable staff are with being on your library's social media page. Spread out the topics and make a mix between fiction and non-fiction. You can do all movie posts if that's an interest someone has. Use your physical and digital audiobooks as well. A staff picks carousel can be added to your eBook collection.